In Summary
  • KBL yesterday invited expressions of interest from investors through notices in local dailies for distributors of its products at the Coast, Rift Valley and western Kenya.
  • The firm has spelt out stringent financial and contractual requirements for the potential distributors.

Beer maker Kenya Breweries Limited (KBL), a subsidiary of UK Diageo’s East African Breweries Ltd, has announced plans to grow sales for its beer, its lower-taxed Senator Keg and spirits products by beefing up its distribution channels in the country.

KBL yesterday invited expressions of interest from investors through notices in local dailies for distributors of its products at the Coast, Rift Valley and western Kenya.

“KBL has opportunities for additional beer and spirits distributors in Machakos, Kwale, Voi and Taita Taveta counties,” said Kenya’s largest and oldest producer of beer in the notice.

“KBL and UDV have opportunities for additional Keg and spirits distributors in Malindi, Kitale, Kilifi, Bomet, Migori, Kapsabet, Bungoma, Busia and Narok.”

KBL has spelt out stringent financial and contractual requirements for the potential distributors.

The beer maker has in the past faced standoff with its distributors with the demand that the beer maker removes alleged clauses in their contracts that allegedly prevent the merchants from dealing with rival firms.

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