In Summary

  • Bamburi Managing Director Bruno Pescheux said the decision to introduce Afya ya Nguvu is informed by a market survey which showed that only 36 per cent of the company’s retailers had medical insurance.
  • He said the scheme will be custom-made, with  the capacity to verify member details via mobile phone.

Bamburi Cement is set to offer more than 800 of its retailers a Sh150 million medical insurance scheme for inpatient and outpatient services.

The firm said it would use the scheme, known as Afya ya Nguvu, to reward resellers for loyalty, retention and growth of market share.

Sanlam General Insurance is the underwriter of the scheme to be administrated by Alexander Forbes, which will make available a 24-hour call centre and manage the day-to-day operations of the scheme.

Bamburi Managing Director Bruno Pescheux said the decision to introduce Afya ya Nguvu is informed by a market survey which showed that very few of the company’s retailers had medical insurance.

HUGE INVESTMENT

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