In Summary

  • The redesigned newspaper puts more emphasis on story-telling devices such as graphics, while keeping text short but comprehensive.
  • The paper’s new layout, which includes a larger typeface, is meant to make it friendlier to the eye and an easy read for consumers.
  • Mr Joe Muganda, NMG’s chief executive officer, praised the publication for growing its readership over the years.
  • The Business Daily’s website has also been redesigned, making it easier to read, both on mobile platforms as well as on personal computers.

Kenya’s economics newspaper, the Business Daily, has relaunched after a successful decade in the market.

The new-look paper is easier on the eye, rich in graphics, with more in-depth content aimed at improving the consumer’s understanding of the local, national and regional economy.

The redesigned newspaper, a publication of the Nation Media Group (NMG), puts more emphasis on story-telling devices such as graphics, while keeping text short but comprehensive.

The paper’s new layout, which includes a larger typeface, is meant to make it friendlier to the eye and an easy read for consumers in a media landscape where visual story-telling is gaining traction.

Mr Joe Muganda, NMG’s chief executive officer, praised the publication for growing its readership over the years at a time when print media is in recession globally.

“The relaunch of the Business Daily is another major step in a journey the paper started 10 years ago. It is an exciting time for the paper and what lies ahead,” said Mr Muganda on Monday, during a launch ceremony at the Nation Centre, Nairobi.

DIGITAL MEDIA

“Combining the paper with the new world of digital media and data journalism will buttress these efforts,” he added.

The redesign coincides with the paper’s 10-year anniversary. The re-designed paper has more data, allowing readers who may not have to time to read everything to have an accurate snapshot of the big stories.

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