In Summary

  • Safaricom unveiled a sponsorship of Sh65 million for fifth edition of Safaricom Athletics Series at Safaricom House.
  • Safaricom sponsored last year’s athletics series to the tune is Sh80 million.

Safaricom Limited will soon unveil a grand sponsorship of over Sh100 million for the IAAF World Under-18 Championships.

The communication firm’s regional director for sales and operations Steve Okeyo disclosed yesterday that the package will also cover the youth championships trials on June 13 and 14 in Nairobi.

Okeyo was speaking before unveiling a sponsorship of Sh65 million for fifth edition of Safaricom Athletics Series at Safaricom House.

He disclosed that they will also separately fund the national trials for the World Championships on June 22 and 24 at the Nyayo National Stadium to the tune of over Sh20 million. The World Championships will be held from August 4 to 13 in London with the World Under-18 Championships will run from July 12 to 18 in Nairobi.

Safaricom sponsored last year’s athletics series to the tune is Sh80 million but Okeyo said the drop of the package this year is due to the fact that they will back both the series and the national trials separately.

“Our sponsorship of the IAAF World Under-18 Championships is testament to our belief in the wealth of sporting talent we have among our youth,” Okeyo said while handing over the series sponsorship cheque to Athletics Kenya President Jackson Tuwei.

“We see an opportunity for more young people to get involved in sports and create great careers out of their involvement, and we are determined to provide and support platforms that provide such opportunities.”

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