In Summary
  • For years there have been talks about climate change and global warming. And now the changing times are apparent.
  • Consumers are now putting green pressure on brands and corporations to change. Groups are organising “carbon neutral” challenges and asking organisations to audit their emissions and commit to reducing them in measurable, specific ways.
  • Some of these trends seem like unreasonable fads by people in wealthier countries but they could become economically scary in future.
  • Conservationists may also one day decide that places like Lamu or the Maasai Mara should take a break or restrict the numbers of tourists at peak periods and give the wildlife and the habitat a holiday.

As we start a new decade and marvel at services that ease our busy urban lifestyles, there are already shifts on the horizon that may come to impact on many industries in Kenya.

A few weeks ago Jane Marriott, the British High Commissioner to Kenya, tweeted about visiting the UK where she would enjoy gluten-free pizza and “the privilege of tap water.” It sparked quite a bit of discussion in the Kenya side.

For years there have been talks about climate change and global warming. And now the changing times are apparent with the fires across Australia, there has been unusually heavy rainfall and cyclones in Africa, while in Moscow, which had its warmest winter in 130 years, authorities dumped fake snow on the streets to appease residents during the Christmas season.

So some people are making more changes in their lives to reduce their footprint on the environment. They ride bicycles, use trains and do not take a taxi, as they know that the CO2 emissions for a single ride are much larger than if they ride on a train.

They are taking small steps because they recognise that their actions may have an impact. One study estimated that New York disposes of four million cup lids every day and the world goes through 600 billion disposable cups every year. So eco-conscious people now carry cups to the coffee shop and have them filled with their favoured beverage.

They are switching to using tablets of toothpaste and bars of shampoo, and generally avoid all products, such as bottled water, that are sold in single-use containers, or wrapped in plastic.

GREEN PRESSURE

The site Trendwatching cited Green Pressure, in which people move from just being concerned about their eco-status to “eco-shaming” others, as one of the trends to watch in 2020.

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