- The creative economy can play a central role in creating a unique country identity and visibility.
- Globally, the creative economy is estimated at $2.25 trillion (Sh225 trillion) and employs 30 million people directly.
- The KICC Mini Art Gallery entails showcasing work by local artists for free within the KICC building.
Kenya was again at the centre of the global map recently when our very own Makena Onjerika won the prestigious 2018 Caine Prize for African Writing — irrefutable testimony that our creative talent has come of age.
Tapping into this impressive reservoir of talent constitutes one of the best avenues to reinforce Kenya’s credentials as a global tourism brand.
Art knows no boundaries. Creative artistic talent stands out, no matter the origin or domicile. Such talent can be a potent tool for building a vibrant creative economy with special focus on creating linkages to dominant sectors of the economy such as tourism.
The creative economy can play a central role in creating a unique country identity and visibility.
It can serve as a distinct tourism marketing vehicle geared to promoting our unique cultural identity.
Since culture and the creative industry are intertwined, there is a great scope to position the latter as a pillar of our tourism sector.
Kenya relies heavily on tourism as a source of wealth and revenue. We, therefore, need to do more to build strong synergies between the tourism sector and the creative economy. The creative industry encompasses a diverse repertoire cutting across music, drama, literature, audiovisual and visual arts, architecture and other artistic and cultural expressions.
Globally, the creative economy is estimated at $2.25 trillion (Sh225 trillion) and employs 30 million people directly. It is a global economic force cannot be ignored. Kenya should seek ways of leveraging its own to grow the economy.