In Summary
  • Stop being too timid.

  • Stop thinking that you are special.

  • Stop being boring.

Now that the “baes” of Naii, the “msupa na works” and the “Miss Bs” aspirants are out of the way, we have been left with the serious women candidates to whom I dedicate this piece.

Women politicians have criticised the media, accusing them of covering women in negative light. The media have also been criticised for asking women “soft” questions like “How do you juggle a husband, children, and politics”, while tough questions are left to the male candidates.

Today, I come bearing advice for female aspirants who want to be taken seriously by Kenyan media. I will be drawing my thoughts from a few conversations with colleagues in the industry who have interacted with female politicians.

But first, a few facts.

The reason you will see media coverage tilting towards male politicians is simple. Numerous studies have shown that media focuses the spotlight on the elite of the society. In most cases, these happen to be men. Across the globe, men make up the highest number of CEOs, presidents, judges, elected politicians and other elite positions that would be of interest to the media.

The fact that men make up a substantial amount of the society’s elite is a deeply entrenched tradition that will take ages to dismantle.

So how do women politicians who are hoping to get elected in August get more meaningful media coverage?

Stop being too timid

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