In Summary
  • Delegation of top KNCCI officials was in China in push for event to be held in July 2021.
  • The event is organised by the International Chamber of Commerce (ICC) World Chambers Federation, which brings together leaders and professionals to share best practices on business and trade. It is held every two years.
  • Winning the bid to host WCC will further raise the bar on Kenya’s conference tourism, which was buoyed by 2016’s success that saw over 100 world leaders visit Kenya at different times.

Kenya is planning to roll out a massive diplomatic offensive in a bid to host over 3,000 international delegates for the 12th World Chambers Congress (WCC).

A delegation of top officials from the Kenya National Chamber of Commerce and Industry (KNCCI) was in Beijing, China, to bid for the global forum slated for July 2021.

The event is organised by the International Chamber of Commerce (ICC) World Chambers Federation, which brings together leaders and professionals to share best practices on business and trade. It is held every two years.

According to KNCCI, the target audience for this event falls into five distinct groups: Business community, international business associations, national government and institutions, Nairobi Business Community and the regional organisations headquartered in Nairobi.

The Sunday Nation has learnt that the bidding committee, chaired by Mr James Mureu, will promote the event through shuttle diplomacy in all the 177 chambers affiliated to ICC which Kenya is part of.

Winning the bid to host WCC will further raise the bar on Kenya’s conference tourism, which was buoyed by 2016’s success that saw over 100 world leaders visit Kenya at different times.

Notable events hosted in Nairobi in 2016 include the week-long United Nations Conference for Trade and Development in Nairobi, Africa, Caribbean and the Pacific Parliamentary Assemblies meeting, the Tokyo International Conference on African Development and the African Green Revolution Forum.

Others are the 6th Global Entrepreneurship Summit in 2015 attended by then US President Barack Obama and the 10th WTO Ministerial Conference chaired by then Cabinet Secretary for Foreign Affairs, Ms Amina Mohamed.

The bidding committee intends to use a three-pronged approach to achieve its objective: Educating the world about the conference, engagements through shuttle diplomacy and enrolment of participants especially key opinion leaders.

Kenya is leveraging on the successful hosting of these international events with the proposed venue being Kenyatta International Convention Centre (KICC).

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