In Summary
  • The campaign comes at a time when the popularity of digital lending is growing even as the firms face increased CBK scrutiny.
  • CBK Governor Patrick Njoroge recently raised the alarm on the digital lending segment, warning that the firms might be channels for laundering dirty money.

Mobile-based online lending firm Tala has begun touring the country to educate customers on responsible borrowing practices.

The campaign comes at a time when the popularity of digital lending is growing even as the firms face increased Central Bank of Kenya (CBK) scrutiny.

The US-based fintech start-up says the tours, which have so far taken place in Nairobi, Nakuru, Mombasa and Kisumu, are also meant to increase consumer engagement and thank loyal customers.

“As we engage with our customers … we encourage them to borrow and invest in revenue-generating ventures,” Tala East Africa General Manager Ivan Mbowa said.

Since its entry in the market in 2014, Tala has disbursed loans to more than 2.5 million customers in Kenya. However, the fintech has in the past declined to disclose the value of the loans advanced locally.

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