The branded packs from Western Kenya are meant to test how the UK food retail industry can use its own supply chains to help trigger development in regions that they source from.


Farm Africa, founded in 1985, works with small-scale farmers, governments and private sector organisations across Africa to boost food production and encourage them to engage in commercial farming.

“This is a win-win for Kenyan farmers and British customers alike.

“The young farmers benefit from an international market while customers benefit from clarity about the journey of their vegetables from farm to supermarket trolley,” said Nicolas Mounard, chief executive of Farm Africa.

The organisation said it has recruited 2,300 young people since 2011, helping them to set up and run their own farms.

It provides training in agriculture, business and marketing to help young farmers meet export quality thresholds and also take an active role in finding the best prices for them too.

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