In Summary
  • Most customers prefer the weight to be between 1.5 and 2.5kg. When it is too low or too high, they’ll take a long walk to the nearest park.  
  • If you are rearing improved indigenous birds like the Kuroilers that can reach 4kg, you need to sell them as early as possible.  
  • Most customers are also reluctant to pay for the extra weight if they are buying chicken. One told me this, “I would rather I bought a goat instead.” 

Last week, I got a text message from Edith, a long time loyal customer. She wanted to know if my chickens were ready for sale.  

You see, I brought in a new stock in June and for the last six months, my diehard clients had been waiting anxiously for the batch to mature. 

“How much are you selling a chicken for?” she enquired.  

When I told her a kilo retails at Sh800, she let out a sigh of relief. “I thought you’d say something like Sh1,500 for a chicken being the peak season with the high demand.” 

You’ll have to hold your horses to know how my conversation with her went.  

I don’t think there’s a single idea for selling poultry products – eggs and meat – I haven’t experimented with.  

First, I tried to get my products onto the supermarket shelves (April 9, 2016).  

However, my dream to become a major supplier to supermarkets only went as far as registering a company, getting a Kenya Bureau of Standards mark of quality, designing a logo and a matching slogan.   

By the time I met all these requirements, my production levels had dropped so considerably, mainly due to diseases. I couldn’t even meet the demand for my household needs. 

As such, the idea to supply the supermarkets was shelved (January 7, 2017). 

Next, I tried to sell chicken in parts. I got this idea earlier in the year when I heard that the South African poultry industry was taking a beating from cheap imports of chicken thighs and drumsticks from the European Union (February 18, 2017).  

If you can recall, I’ve been reprimanded by some customers for not packing the head, legs, intestines and gizzard in that order for dressed chicken (December 25, 2016).  

SELLING CHICKEN MEAT PER KILO

So, when I heard that Europeans consider these parts a ‘waste,’ I thought this was weird. 

I then enquired further why the demand for wings, thighs and drum sticks was low in Europe and why they instead prefer the chicken breast. I was shocked by the answer I got.  

“The preference for chicken breast is partly related to health,” one certified clinical nutritionist intimated to me.  

She told me that the breast is the leanest part of the chicken followed by the drumstick, wings and the thighs in that order.  

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