MILK ATMS TO BOOST SALES

Pasteurised milk ranges from Sh55 to Sh70 a litre.

The biggest challenge for the company has been competition from milk processing giants like Brookside and the state-owned Kenya Cooperative Creameries.

To beat this competition and maintain a grip in the market, Mr Rotich said the company endeavours to make prompt payment to their customers as a way to keep the customer’s trust.

The company has also tried to reach a wider market by selling pasteurised milk through the “milk ATMs” distributed at Salgaa trading centre, Keringet town, Nakuru town and Narok town.

However, this comes with the challenge of getting the customers to understand the difference between pasteurised milk and raw milk.

“Some of the buyers do not understand why we sell a litre of milk at Sh70 while they can get it at Sh40 in the siosks,” said Mr Rotich.

The company has also faced teething problems after the donor organisation detached itself.

For example, in 2016, the company recorded a loss of Sh369,000 that was caused by, among other factors, taking up expenses that used to be paid for by Gorta and the depressed raw milk prices at the time.

Despite these challenges, Mr Rotich said the company hopes to become a renowned milk processor, and has started an ambitious journey by buying equipment worth Sh25million to manufacture yoghurt beginning 2018.

“We are now looking for donors; both governmental and non-governmental organisations that are willing to partner with us and help expand the milk plant to a processing company.”

The short term goal however, according to Mr Rotich is to roll out more milk ATMs across the country to boost sales.

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