New farmers can find it a big struggle to make a breakthrough in the market due to capital and marketing challenges.
But smallholder farmers can as well net profit by being sub-contracted by big established farms.
Tell us about the Naivasha Horticultural Fair (NH Fair) and what does it involve?
NH Fair started some 15 years ago with 30-40 stands. Exhibitors pay some entry charges at the gate as we believe that people exhibit to do business.
Contrary to what many people think that it is a flower event, the fair is open to all horticultural farmers such as those growing fruits and vegetables.
What does it take to participate in the fair?
All the information of how to contact us and what is needed is available on our website. In short, however, the fair will be held at the Naivasha Sports Club between 15 and 16 September.
We welcome everyone, especially agri-entreprenuers who would like to gain knowledge about the industry, including those growing vegetables and other horticultural produce.
What advice would you give to anyone keen on venturing into flower farming, with regards to how the flower value chain works?
They should do their homework properly and diligently.
Among the things one needs to know include the types of cold storage rooms they need, conditions for cultivation, where and how you will acquire farm inputs, plant health requirements, harvesting and storage and make sure you have a market for your produce.
Such analyses are very critical for the prosperity of a flower venture.
If possible, hire a consultant or someone who has knowledge of the industry to help you design a well-functioning plan to run the farm sustainably.