- The four-year project was launched on Tuesday at a Nairobi hotel.
- The Markup Programme aims to enhance market access and competitiveness of Kenya’s plant-based products.
- It is targeted to benefit about 1,500 farmers directly, and many more indirectly.
The European Union (EU) will spend USD3.7 million (Sh425.5 million) to address supply and market access constraints in several agricultural value chains.
This will be done through a project dubbed Market Access Upgrade Programme (Markup) Kenya which will be implemented by United Nations Industrial Development Organisation (Unido) in 12 counties across the country.
The four-year project was launched on Tuesday at a Nairobi hotel in an event that brought together agriculture stakeholders.
ENHANCE MARKET ACCESS
The Markup Programme aims to enhance market access and competitiveness of Kenya’s plant-based products through the adoption of relevant international standards and improved food safety regulation and enforcement in Kenya.
Under the project, small scale farmers and small and medium enterprises will receive capacity building along selected value chains. These value chains include green beans, snow peas, chilies, mango, passion fruits, macadamia, ground nuts, herbs and spices.
In addition, services provided by national institutions such as the Kenya Plant Health Inspectorate Service (Kephis), the Horticultural Crops Directorate (HCD) and the Kenya Bureau of Standards (Kebs) will be strengthened. This will ensure that all the agricultural exports meet the market requirements for both the export and domestic markets and are safe for public consumption.
“This programme will benefit stakeholders across the target value chains, including farmers, traders and government institutions,” said Myra Bernardi, EU’s head of agriculture, job creation and resilience.
This project, she noted, is aimed at increasing the quality and quantity of agricultural exports as well as expanding markets within the country and in the East African region.
The project will also focus on creating awareness on non-tariff barriers to international trade and work with Kenyan institutions to address sanitary and phytosanitary barriers to trade.