In Summary
  • In Nakuru, there are about 20,000 farmers growing potatoes on more than 38,000 acres of land with a total production of 160,000 tonnes of assorted varieties being grown.
  • Nakuru is the second largest producer of the crop in Kenya after Nyandarua County.

Lack of certified seeds and poor marketing strategies have continued to hamper the lucrative potato trade in Nakuru County.

Nakuru is the second largest producer of the crop in Kenya after Nyandarua County.

In Nakuru, there are about 20,000 farmers growing potatoes on more than 38,000 acres of land with a total production of 160,000 tonnes of assorted varieties being grown.

CHALLENGES

In a bid to address these challenges, the National Potato Council of Kenya (NPCK) has launched a campaign to give farmers marketing tips dubbed Business to Business (B2B) marketing strategies.

The approach seeks to create direct linkages between farmers and potato buyers.

Speaking during a Potato Marketing Forum in Nakuru on Wednesday, chief executive officer National Potato Council of Kenya, Wachira Kaguongo, urged farmers to buy the right seeds if they hope to have a competitive edge in the market.

“The quality of potato seeds is critical because bad seeds will give you poor yields and this will not fetch you good money in the market,” said Mr Kaguongo.

The NPCK boss assured farmers that his organisation was working closely with the Nakuru County agriculture department and Kenya Plants Health Inspectorate Services (Kephis) to develop high yielding disease resistant varieties to improve farmers' yields and income.

PACKAGING

County executive in charge of Agriculture, Immaculate Njuthe Maina, commended the efforts made by NPCK to help the farmers and traders in the region.  

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