In Summary
  • Looking at him now, one would be hard-pressed to believe that he once earned a paltry Sh150 a day working as a casual labourer in Dar es Salaam.
  • He started off as a rapper, entering numerous talent search competitions but failed to make a mark.
  • According to him, rapping would “get him all the girls”.

Bongo Flava artiste Diamond Platinumz is arguably the most sought after musician in the entire East African region, estimated to be worth Sh64 million largely credited to his shows and voluminous sale of his music videos.

The stakes are much higher now for musicians than they were 5 years ago, and artistes have had to continuously re-invent themselves in order to stay relevant, something that Naseeb Abdul aka Diamond of the 2009 Kamwambie song fame seems to have mastered.

Through a ‘lethal’ combination of excessive talent and a killer marketing strategy, Diamond has managed to amass the kind of wealth that some East African artistes can only dream of.

NOT WITHOUT CONTROVERSY

However, the decorated Bongo Flava artiste has had his fair share of controversies.

Many say the best three words that can define Rais wa Wasafi who performed at Carnivore last weekend are a ‘Hit maker’, ‘Heartbreaker’ and ‘Moneymaker’.

FROM CASUAL LABOURER TO BONGO STAR

Looking at him now, one would be hard-pressed to believe that he once earned a paltry Sh150 a day working as a casual labourer in Dar es Salaam.

He started off as a rapper, entering numerous talent search competitions but failed to make a mark.

According to him, rapping would “get him all the girls”.

It was not until one of his brothers told him the painful truth: that he was not a talented rapper, that he decided to try a different music genre; singing. This was the beginning of his success.

At just 19 years of age in 2009, Diamond made his breakthrough into the music scene with his debut song Kamwambie. He has never looked back since.

‘MONEY-MAKER’

Diamond net worth is estimated to be over Sh60 million (Tsh1.2 billion) putting him up in the league of Lady Jay D and Jose Chameleon.

The singer has invested his fortune heavily into real estate and owns several rental houses, clothing line and fashion boutiques, huge tracks of land, vehicles and is currently said to be putting up a 4-star hotel.

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