In Summary
  • They have defied the curse of joblessness and turned to farming to earn a decent living.
  • The digital arena has put their marketing options a bar higher.
  • As they rake in their thousands, they tell fellow jobless youth, ‘Come on, smell the coffee, and soil your hands a bit, there is money to be made in agribusiness’.

The post was simple and to the point: “Cucumber available (20-100 kilos); Red capsicum at Sh220 a kilo; Pork at Sh300, 650 kilos available; tomatoes available at Sh50 per kilo (120 kilos available, Eldoret); 1,000 all-male tilapia fingerlings available at Sh10 each (Maseno). Want nutritious feed for ua livestock? Get a hydroponic system at Sh95,000 (Zambezi). There is more at the Mkulima Young website.”

My curiosity aroused, I conducted an extended search on the site’s Facebook account, where one Boniface Mbosero had enquired: “Anyone selling geese around Nairobi?” and Mech Muchangi wanted red onions while Myra Michaels posed: “Who knows about silk worms?”

Such are the interactive queries and information from youthful graduates in Kenya, hungry for information on agricultural produce or equipment.

There is an emerging trend in Kenya where, following the realisation that white-collar jobs are elusive, some graduates are turning to agriculture to earn a living.

Just six months after it was unveiled, Mkulima Young’s Facebook account has more than 13,300 followers. And the number is rising by the day, slowly attracting traders in agricultural produce and farm implements.

Instructively, a survey by DN2 shows that the new graduates are not interested in growing the traditional crops or rearing the usual domestic animals. No.

They are targeting niche markets to start ventures whose produce moves quickly.

Farming has become cool, and despite their academic qualifications, they are not averse to soiling their hands to earn a living where their less creative contemporaries see no money.

“The perception that farmers have to dig using hoes and wearing overalls is misleading,” says Mary Ann Wairimu, a seedling farmer in Kiserian, Kajiado County.


The Technical University of Kenya graduate has defied the notion among her friends that farming is an old-fashioned way of earning a living.

“I would be earning a Sh20,000 salary but I get more than Sh100,000 a month. Isn’t it worth the trouble?” she asks.

A journey into the world of the graduate farmers reveals a new attitude towards making ends meet, and defies the notion that there isn’t enough land for farming.

All the graduates do is lease even just a quarter of an acre or get a portion of their parents’ land.

And it is a wake-up call for the more than the 100,000 graduates who leave government colleges and universities every year that you don’t need a white-collar job to earn a decent living.

Notably, it is not only the jobless who are turning to farming. Take Wycliffe Fundi’s case, for instance.

The civil engineer juggles short contracts with construction companies with brief visits to his Kirata poultry farm in Embu County.

“I would be earning Sh70,000 a month if I stuck to that job only,” he says, “but I now rake in five times more from my poultry business, which I needed just Sh3,600 to start.”

Mary Makori’s story is only slightly different. The Daystar University graduate works for a church organisation but still converted her 100-by-150-metre plot in dry Ruai into a mixed farm, which brings in Sh300,000 a month.

A day for any of the youthful farmers is a busy one. A number of them spend considerable time on the Internet, reading about the animals they keep or the crops they grow.

Most have active Facebook accounts and websites and spend most mornings responding to queries from customers or fellow digital farmers.

Wairimu, for instance, carries her iPad while supervising her workers.


The gadget has enabled her to reach markets beyond Kenya and, on the day we visited her farm, she had just sent some seedlings to Kampala, Uganda. “(The tablet) is my most convenient marketing tool,” she says.

In western Kenya, John Odera is an active member of two farmers’ sites and keenly studies the trends in the prices of tomatoes and eggs, which his Maseno farm specialises in.

The business earns him about Sh130,000 a month, which he is using to pay for his masters degree course in environmental science at Maseno University.

Odera has a digital phone, which he uses to advertise his products. “We just post the photos, indicate the offer price, give the location and calls start coming in,” he says.

His modern phone helps him gather information about his crops, markets and farming trends.

Still, his experience makes us realise the effect of the lack of extension services.

Government statistics paint a grim picture of this crucial service.

With four million farmers, Kenya has only 5,600 extension officers, 1,600 of whom are in management positions, says Mary Kamau, the director of extension services in the Ministry of Agriculture.

“Only 4,000 officers are in active practice,” she adds. “And a good number of them are poorly facilitated to reach all areas under them.”

This means one extension officer serves 1,000 farmers, which is way above the 400 farmers recommended by the Food and Agricultural Organisation (FAO). “We urgently need another 8,000 officers to reach active farmers,” she says.

Education certainly offers these youthful farmers alternative ways to skin a cat. When they do not get jobs, they turn to farming and, thereby, create jobs for less educated youths.

When they do not get extension services, they turn to the Internet and radio for information.

When the market is limited, they post their products on the Internet for a wider reach. And when the seasons are bad for certain crops, they get alternatives.

A change of attitude and a little seed money could be the next big thing for jobless graduates.

Maryann Wairimu, 23, Kajiado County

Average monthly income: Sh80,000

Educational background: Bachelor’s degree in technology, Technical University of Kenya

Mary Anne Wairmu, Seedlings farmer Kiserian.

Mary Anne Wairmu, Seedlings farmer Kiserian. Photo/FILE

Maryann started her Gad Eden Green House and Nursery in Kiserian after working for two years for a Sh18,000-a-month-salary.

The sassy, soft-spoken farmer is today contracted by farmers to grow seedlings.

Half of her father’s quarter-acre piece of land is taken up by her greenhouse, where she has a selection of horticultural seedlings such as traditional herbs and vegetables, capsicum, tomatoes, cabbages, spinach and cucumber.

An iPad in hand, she rarely goes for half an hour without receiving a call.

He age-mates are baffled that she spends so much time on the farm in this generally urban set- up, yet most of them are hunting for jobs in various industries. Three months ago, she could grow only 100,000 seedlings but her second eight-by-15-metre greenhouse has doubled this capacity.

“The right seeds contribute 60 per cent of a crop’s yield.” she says. “A farmer should be worried by the quality of seeds he or she has.” Now saving for a masters degree, Wairimu’s also offers farmers after-sales service.

“I sell seeds and train customers on how to take care of them. I consult with them via telephone,” she explains. For those far away, she sends the seeds via courier services.

Mary Gitau-Makori, 29, Nairobi County

Average monthly income: Sh300,000

Academic qualifications: Masters in Psychology, Daystar University

Mary Gitau-Makori Mixed Farmer- Ruai.

Mary Gitau-Makori Mixed Farmer- Ruai. Photo/FILE

Fifty-two pigs, 50 rabbits, 200 road runners and two greenhouses.

That’s what Mary, who holds a first degree in Human Resources from the Methodist University, boasts on her Doben Resources Farm in dry Ruai on the outskirts of Nairobi.

Her venture is a remarkable, mixed-farming enterprise on a 150-by-100-metre plot. She bought it in 2009 and, in the last one year, it has been earning her and her new husband more than double what they earned as salaried employees.

Last year she sold 40 pigs at a go and earned a Sh200,000 profit.

She has four varieties of tomatoes, which earn her more than Sh90,000 in three months, in addition to the Sh130,000 she gets from capsicum and strawberries.

Her rabbits weigh between six and nine kilos; a mature one goes for Sh2,500. She now processes a blend of tomato and strawberry juice, which earns her a profit of at least Sh21,000 per month.

Her proximity to the city has made it hard to satisfy the demand. “New customers keep coming. I never have enough,” she says.

Wycliffe Fundi, 30s, Embu County

Estimated monthly income: Sh250,000

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