In Summary
  • One of the common mistakes people make while listing their homes online is uploading photos that do not match the reality of the house alongside their listing.
  • The description of the home should be concise and valid.
  • It is one’s responsibility to inquire on any legal processes required of them before listing their homes online.

Several Kenyans are purchasing homes with the purpose of renting them out, as a new way to invest in today’s market.

If handled properly, one is always guaranteed rental income every month. In this digital era, one of the common ways to market your property is through online listings. Take caution, though, because if you do not do it well, you may never get clients to occupy your house, whether for short or long-term stay.

 

Here are some simple listing tips that will help you get guests faster:

 

List your home on different platforms

It is advisable to list your property on multiple platforms. This could be through real-estate agencies and companies or through sites such as Airbnb, HomeAway and Craigslist for short-term letting.

“Listing sites continue to be a booming business especially because they offer a wide market range whereby both local and international potential clients are able to see the different homes available in different parts of the country,” states Mr Morjaria, director in charge of real estate at Abacus Properties Limited. He adds that the more places your home is listed, the higher the chances it gets of receiving guests.

 

Quality photographs

One of the common mistakes people make while listing their homes online is uploading photos that do not match the reality of the house alongside their listing.

“Some people tend to download photos from the Internet and use them as their own,” says Mr Morjaria. “This is dangerous because once the guest arrives at the home and realises that they have been misled, they may give the house a negative review which could easily kill any chances of future tenants.”

While some people will choose to put in minimal effort and take basic photos with their phones, getting professional photos may boost the chances of attracting guests to your home or apartment. The photographs should depict the space, its surroundings and its amenities precisely. There are some guests who book a house based solely on the photos they have found online.

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