- Emos realised that the residents of the town were very talented; artistes were sprouting up left right and centre.
- He thought it would be inspiring to have a movement that would unite the locals and make them embrace their roots as residents of Nakuru.
- To this end, he created a slogan, “Nakuru Stand Up (NSU)” and the reception was overwhelming.
His mother was still in high school when she gave birth to him. An only child and raised by a single mother, Amos Njoroge alias MC Emos has turned out to be a force to reckon with in the entertainment industry.
The 27-year-old wears many hats; he is a gospel artiste, social media influencer, event organiser, photographer, social philanthropist and brand ambassador for 'Wasili' a travel service akin to Uber or Taxify based in Nakuru.
He is also a self-proclaimed avocado ambassador and his love for avocados has inspired him to produce merchandise like hoodies and T-shirts dubbed #AvocadoRepublik with avocado emoji printed on them.
Emos was born and raised in Nakuru. After completing his high school education, he enrolled at the East Africa Media Institute where he majored in videography.
This was a natural path for him to take given that he had always been fascinated with photography. The formal training in college harnessed his natural photography skills that have seen him build a reputable brand as a seasoned videographer.
This created many opportunities for him to work with renowned brands such as Groove Networks, King Kaka and Avril.
In 2011, Emos felt compelled to get more involved in his community and home town, Nakuru. He realised that residents were very talented; artistes were sprouting up left, right and centre.
He thought it would be inspiring to have a movement that would unite the locals and make them embrace their roots as residents of Nakuru. To this end, he created a slogan, 'Nakuru Stand Up (NSU)', and the reception was overwhelming. “Most artistes from Nakuru now recognise and relate with Nakuru Stand Up,” he says.
NSU has made significant impact through various community projects geared towards giving back to residents.
For instance, the 'Lishana Vishana' initiative targets the less fortunate in the community, where food and clothes are donated to the needy and they also benefit from motivational talks.
The other project, 'Pink City Reaction', is dominated by young people with an adventurous streak. Its main objective is to promote local tourism as the young people engage in various travel and adventure expeditions. It was named 'Pink City' in reference to the flamingos on Lake Nakuru.
Finally, there is 'Acoustic Moca' that kicked off in 2017. It aims at bringing together local artistes every Sunday afternoon at the Moca Loca Lounge in Nakuru.
Guests are treated to live performances that include acoustic music, stand-up comedy and spoken word poetry as they sip on freshly brewed coffee.
"My passion for art makes it very easy for me to coordinate all these projects that revolve around exploring local talent within Nakuru County,” he states.
At one point in his entertainment career, Emos got a job as a radio presenter at a local station, Hero Radio, where he worked for three years.