Jinna says: “The song’s message applauds men in the society, who see women for more than just housewives or cooks. However, there is nothing wrong with those who see women differently — we are just challenging stereotypes in a holistic manner without being too direct.
“Additional to cutting across to a global audience in a poetic way, the song’s message also has a CSR campaign agenda supporting maternal health.”
The film is currently in its first phase of production and should be launched early next year.
Jinna has developed the script with the expert help of a team of African writers, including Samba Yonga, Kaizer Mastumunye and Rodgers Gold.
She confirms that she has locked down her main cast members and scouted film locations, including Iten and Iveti Hills in Machakos County. She will also be collaborating with various professionals in the Kenyan and Hollywood film industry in the production.
'Chep' is a story about the African woman, courage, and the power of a dream. The film will capture the rich cultural heritage of Kenyan communities while telling a riveting story of how Chebet triumphs over cultural norms. She must eventually fight and overcome her own fears to find her voice.
As audiences wait on 'Chep' — what promises to be yet another unique Kenyan film — Jinna concludes: “Kenya’s film industry is sprouting and at a better place.
There is a lot of talent and people are starting to see the commercial viability. Ripple effects include Kenyan actress Lupita Nyongo’s Oscar win, and freedom of speech. All these things make me hopeful.
“However, I am not doing art for art’s sake, it has to make money sense, this is a business. I am producing Chep for the mainstream market and aiming for Cannes Festival among box office and mass distribution.”
'Chep' will be released in May next year.