In Summary
  • In making it to the top ten, the fourth year marketing student at Kenyatta University managed to break a 14- year jinx that has seen the country’s representative to the pageant perform poorly.
  • The award is bestowed to the most transformative charitable cause championed by the individual Miss World chapters
  • Nguma will be working with Smile Train, an organisation that provides free corrective surgery to people with cleft lip and palate.

When reigning Miss Kenya Idah Nguma went for the world contest, little did she know she will come back with another title.

For during the Miss World Kenya contest in London, she was declared the winner the Beauty with a Purpose title.

The award is bestowed to the most transformative charitable cause championed by the individual Miss World chapters.

The title comes with a Ksh 900,000 ($10,000) donation.

Nguma will be working with Smile Train, an organisation that provides free corrective surgery to people with cleft lip and palate.

Miss Nguma represented Kenya at the Miss World Finals 2014 held in ExCel London on Sunday night where she was declared the seventh most beautiful girl in the world, the best position Kenya has held in over a decade.

In making it to the top ten, the fourth year marketing student at Kenyatta University managed to break a 14- year jinx that has seen the country’s representative to the pageant perform poorly.

Miss Nguma’s performance has not been repeated since Kenya’s Yolanda Masinde was top 10 in 2000.

Rolene Strauss from South Africa was crowned Miss World 2014. Miss Hungary, Edina Kulcsar, came second while Miss United States, Elizabeth Safrit, came third in the world’s most glamorous beauty pageant.

Nguma said it was a great moment for her and was proud to have flown the country’s flag high.

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