- Apple introduced three new iPhone models as the company strives to offset slumping sales.
- The iPhone 11's camera has a new "ultra-wide" angle lens.
- None of the iPhones was tailored for the 5G telecom networks starting to roll out.
Apple on Tuesday played to its strengths with powerful new iPhone and iPad models able to serve as stages for its new game and television services.
The Silicon Valley titan added into the mix a new-generation Apple Watch that can tell when a place it getting too noisy or help point wearers in the right direction.
Apple introduced three new iPhone models as the company strives to offset slumping sales.
An iPhone 11 boasted upgrades including a dual-camera system, longer battery life, a muscular computer chip and better water resistance.
The iPhone 11 will be priced starting at USD699 when it hits the market on September 20.
The phone's camera has a new "ultra-wide" angle lens.
Like the other new models, the iPhone is powered by an "A13 bionic" chip made in-house by Apple and infused with machine learning as well as high-performance graphics and processing capabilities.
Apple also introduced an iPhone 11 Pro and larger-screened iPhone 11 Pro Max that will have starting prices of USD999 and USD1,099 respectively when they are available on September 20.
The Pro line of iPhone has rich "super retina" OLED displays and a third camera on the back for professional quality photos and video, as well as a ramped-up zoom and editing software.
Apple played up an ability to use Pro iPhones for slow motion portrait snippets like selfies that it called "slofies."
None of the iPhones was tailored for the 5G telecom networks starting to roll out.
Apple introduced a seventh-generation iPad with a 10.2-inch display priced at USD329. It is set to be in stores starting September 30.
A "must-have" Apple Pencil integrated to work with the iPad touch screen can be used as a controller for creation or productivity.