In Summary
  • Elite marathoner calls for more engagements for local runners.
  • Olympics champion’s preparation for Berlin Marathon boosted as he is named Isuzu brand ambassador.
  • Kipchoge boasts of personal best 2:03:05 from his victory at the 2016 London Marathon.
  • It will be Kipchoge’s third appearance in Berlin, having finished second in 2:04:05 before winning in 2015 in 2:04:00.

Olympic marathon champion Eliud Kipchoge has challenged his fellow athletes and the corporate world to break the boundaries and engage each other for mutual benefit.

Speaking yesterday in Nairobi, Kipchoge said that while winning races is a good for athletes, runners should market themselves beyond the track. Kipchoge said it is prudent for athletes to engage professionals for advice on how to go about marketing themselves.

Kipchoge, who is planning an assault on the world marathon record time of 2 hours, two minutes and 57 seconds in Berlin on September 24, challenged the corporate world to come out and talk to the athletes, and advise them on how to market them.

Kipchoge blamed lack of knowledge on failure by Kenyan athletes to use their world conquering status to benefit more through partnerships with the corporate world.

Kipchoge, the 2005 World 5,000m champion, was speaking yesterday in Nairobi where he signed a one-year partnership deal worth Sh7 million with Isuzu East Africa.

“Winning and getting paid well is not enough. I have realised that we can benefit more if we strike partnerships with multinationals in Kenya,” Kipchoge said.

“This is a mutual venture where these companies also benefit by using us as their ambassadors. We sell our inspiring stories more through this.”

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