- Kenyan long distance legend will be seeking to become the first human being to run the marathon below 2 hours.
Safaricom's M-Pesa logo will change for the first time in 12 years in honour of Olympic marathon champion and World record-holder Eliud Kipchoge.
Safaricom Chief Executive Officer Michael Joseph said the logo "Eliud 1:59" that will run for the next seven days is to support Kipchoge in his challenge to become the first ever athlete to run a full marathon in under two hours in the "INEOS 1:59 Challenge" in Vienna, Austria on a yet to be decided time and day.
Joseph said that their partnership with Kipchoge that will see the Kenyan long distance legend become M-Pesa's brand ambassador.
The company will also provide a free YouTube data bundle on the day of Kipchoge’s race. From 8am to 4pm, all Safaricom customers can stream the race live on their phones at no cost.
The data bundles will be accessed by dialling *159# upon which a customer will receive free YouTube access, allowing them to stream the entire race at no cost.
"We gave the world its first mobile telephone money transfer in 2007 and Kenya will give the world its first athlete to run under two hours on Saturday," said Joseph during the launch of the logo on Wednesday at Safaricom House.