In Summary
  • Delegates had been faced with a clear choice — the joint North American bid boasts modern, established stadiums and well-developed transport links underpinned by Mexican football fervour.
  • Morocco, on the other hand, promised a "European" World Cup in Africa, playing on the north African nation's proximity to Europe.

MOSCOW

The decision to award the 2026 World Cup to North America on Wednesday follows an explosion in football's popularity across the region which can be traced directly to the 1994 finals staged in the United States.

For decades, the United States was regarded as the final frontier for the world's most popular sport, with the beautiful game unable to encroach on territory dominated by baseball, basketball and American football.

A promising flirtation with the sport in the 1970s — when stars like Pele, Franz Beckenbauer and Johan Cruyff lit up the North American Soccer League — flamed out when the league was wound up in 1984.

"Soccer: sport of the future — and it always will be," ran the old joke beloved of American football-sceptics.

Yet the dynamic began to shift, however, when the USA was handed the 1994 World Cup.

A total of 3,587,538 spectators thronged stadia across the United States for the country, generating an average attendance of 68,991 fans per game, a record which exists to this day.

More significantly, as a condition of the USA being awarded the tournament, a professional domestic competition was re-established, Major League Soccer.

That league launched in 1996 with 10 teams. It has since expanded to 23 teams across the US and Canada, with three more due to join by 2020, eventually expanding to 28 clubs.

In 2017, MLS drew average crowds of 22,113, making it the seventh best attended top-flight competition in the world, ahead of leagues in France, the Netherlands and Argentina.

"The development of the national team and the creation of Major League Soccer wouldn't have happened without the World Cup," Los Angeles lawyer Alan Rothenberg told the Los Angeles Times in a 2014 interview.

"The whole sport got elevated from what was essentially a hand-to-mouth grassroots operation to a well-funded, well-run professional organization."

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