SportPesa shines bright at top African sports awards fete
What you need to know:
- The sports betting firm won in all the categories it was nominated in.
- The win comes slightly over a year since SportPesa launched in Tanzania.
For the third year in a row, SportPesa emerged top in Africa's prestigious sports award held in Johannesburg, South Africa.
The sports betting firm won in all the categories it was nominated in.
SportPesa, which was shortlisted in two of the 18 categories at the 2018 Sports Industry Awards held at the Sandton Convention Centre, took home the Best African Sponsorship Award for Everton in Tanzania. The leading gaming firm also beat DStv’s SuperSport to clinch the top honour in the Best Pan African Campaign for the Everton in Tanzania tour in July 2017. It was Everton’s maiden tour of East Africa.
The win comes slightly over a year since SportPesa launched in Tanzania. The bookmaker’s partnership with English Premier League Club Everton sealed in May 2017 and the maiden trip by the club’s first team to Tanzania shortly after for a friendly match in Dar es Salaam, kicked off the company’s successful projects in the east African nation.
The deal considered the most lucrative in Everton’s 140-year history commenced on June 1 last year.
“The successful Everton in Tanzania trip is a perfect example of how far we can go when government works with the private sector to support sports. We are honoured to work closely with the government,” said SportPesa’s Chief Marketing Officer for Kenya and Tanzania Kelvin Twissa.
